I remember when I was 4 or 5 years old, my godmother Silva was visiting my mother, which is her sister. My mother did not really use many beauty products, but my godmother "had the goods". I quietly snuck into the bathroom, found the bluest eyeshadow. I smeared it all over my eyelids and, possibly also lips. I was very proud of my work!
Filled with pride, I entered the kitchen where my mother and godmother were sitting and showed off my creation. Much to my surprise, they burst into uncontrollable laughter. My pride was hurt. I turned my heels back and declared that "there is nothing to laugh about!"
Little by little I continued to learn about beauty and makeup - from professionals in different fields: makeup artists, brow stylists, fashion designers, photographers, nutritional experts, personal trainers, estheticians, product developers for world's biggest beauty brands. Every facet of beauty fascinated me.
Beauty can change how I feel and how I perceive myself. I love playing with different characters. It was as if I could fit multiple lives into this one I was given!
Some days I don't feel like wearing makeup at all and thanks to my clean eating and lifestyle habits I am very happy with my skin. Sometimes I feel an urge to dress up and step into an aspirational persona and inspire people around me in a different way. Whatever I do, self-love permeates through. I do it for me and I do it for my sisters. To lift us up, to empower us. Because alone we are strong. Together we are unstoppable!
EVIJA MEHRA is a former Miss Latvia and beauty product developer for L’Orêal and Estêe Lauder. She is a multi-passionate entrepreneur, author of the book “The Beauty Code: Unconventional Ways to Achieve Feminine Power and Happiness”, and the founder of The Makeup Coach. Through sharing her multi-cultural life experience and unique beauty insights, Evija empowers women to live simpler, truer, and more purposeful lives.
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